International Promotion of Tourist Destinations: Strategies to Increase Global Visibility
How international promotion of tourist destinations can attract visitors from all over the world, boosting visibility and tourist flow by means of effective marketing and communication techniques.
Bossa provides essential services to promote tourist destinations and attractions at both the national and international levels. These services attract visitors and ensure a positive experience that encourages return visits and recommendations.
Marketing and Advertising: creating digital marketing campaigns, advertising in traditional media (television, radio, newspapers and magazines) along with content creation (blogs, vlogs, digital influencers).
Participation in Trade Shows and Events: organisation of consumer events (festivals, cultural events, etc.), participation in national and international tourism trade shows, and organisation of events for the tourism trade (roadshows, workshops, seminars to promote destinations).
Technology and Innovation: apps, tourism websites, and platforms for online training.
Incentive Campaigns for Travel Agents: organisation of familiarisation trips (fam trips).
Public Relations, Press Office and Communication: Media relations aimed at securing positive coverage, organisation of familiarisation trips for journalists and influencers, crisis management, and institutional communication.
Training and Capacity Building for Tourism Professionals: both digital and in-person training.
Studies and Research: market research and analysis of data and statistics in the tourism sector.
A qualified team with proven experience in this sector, working in a number of national and international tourism agencies, and offers consultancy services for developing tourism promotion strategies.
We work with customised packages targeting various market sectors that are relevant for our clients, tailored to their needs, strategies, and budgets.
